Barista Asaf Rauch

Hey, I’m Asaf—barista, latte-art coach, and the guy behind Barista Swag.

I poured my first shot at my family’s coffee shop when I was 20 and fell head-over-heels for the craft. Latte art looked easy… until I tried it. It. Was. Hard. I blamed the pitcher, the machine—everything except the fact no one was really teaching the how.

In 2011, just after turning 24, I opened a tiny café and started posting raw, unpolished tutorials on a page called @coffeestation_latteart. Those shaky phone videos struck a chord: today our community has grown to 1 million+ coffee lovers across Instagram, TikTok, YouTube, and Facebook—over 10 million people tune in every month.

Barista Swag was born from the same journey. I wanted tools that felt right in the hand and helped baristas focus on practice—not on fighting their gear. Every pitcher, tamper, and accessory here is something I’ve tested, tweaked, and personally use behind the bar.

Despite the big numbers, this is still a small shop—just me and a little help from my wife. We pack every order and answer every message ourselves. If something goes wrong, you’ll hear back from me, not a bot.

Need a hand?

📦 Order questions: help@baristaswag.com

☕ Latte-art advice: asaf@baristaswag.com

📸 DM anytime: @baristaswag

From tampers to latte-art pitchers like the EVO and Vortex, every tool is built to help home baristas and professionals pour better espresso and create stunning latte art.

Thanks for stopping by—and happy pouring!
– Asaf