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About us

Barista Asaf Rauch

When I was 20 years old, I worked at my family's coffee shop.

I immediately fell in love with coffee!

Back then Latte Art was not a huge thing and I thought with a little bit of practice I could become better at it.

It. Was. Hard.

I used to blame my lack of progress in either the equipment or lack of proper training.

So in 2011, just as I turned 24, I opened my own little coffee shop and decided to create a latte art tutorial page on Instagram and called it @coffeestation_latteart.

The responses were amazing! The community grew to 10k in the first year and today there are over 255,000 active followers!

I know how hard it is to get your passion to the people who crave it, so I decided to open Barista Swag, an online community for different artists with different talents and unique products.

All the profit from sales is split between the artists and the store!

Almost 100% of the products are made to order and in very small batches.

My hopes are that one day this community will be almost entirely sustained by user and artist engagement, creating more and more products and involving more and more artists!

With your help, this can and will work!

Feel free to always contact me directly at I will do my best to help with anything I can!

Hope to hear from you!

Asaf Rauch.

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