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About Me

Barista Asaf Rauch

When I was 20 years old, I worked at my family's coffee shop.

I immediately fell in love with coffee!

Back then Latte Art was not a huge thing and I thought with a little bit of practice I could become better at it.

It. Was. Hard.

I used to blame my lack of progress in either the equipment or lack of proper training.

So in 2011, just as I turned 24, I opened my own little coffee shop and decided to create a latte art tutorial page on Instagram and called it coffeestation_latteart.

The responses were amazing! The community grew to 10k in the first year and today there are over 264,000 active followers!

I know how hard it is to get your passion to the people who crave it, so I decided to open Barista Swag, an online marketplace, where you can get the best most tested and proven equipment so you can focus on training.

I want you guys to know that I'm the sole operator of this store, with a little bit of help from my brother. I intend on answering personally every single question you have and deal with any issues you might experience at any point.

You can contact me directly on any of the following channels:  I will do my best to help with anything I can!

E-Mail - Asaf@baristaswag.com

Instagram - @Baristaswag

Wechat: Asafrauch

Whatsapp: +972526222539

I will do my best to help with anything I can! Please forgive me if it takes me a little time to answer, I answer every single question by myself.

Hope to hear from you!

Asaf Rauch.

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